Phase 1: Initial Implementation
Client Background
Client Overview
- Type: Niche website with a mix of evergreen and news-related content
- Platform: WordPress
- Primary Market: US and English-speaking audience
- Content Focus: Fitness-related niche (specific details withheld for confidentiality)
Initial Situation
Opportunity Identified
- The client’s website had substantial content with international appeal.
- Content was only in English, limiting its reach to non-English speaking audiences.
- There was potential to expand readership by translating existing content into multiple languages.
- Translations plugin as WPML don’t let you directly integrate with LLMs directly with your own private key, they make you buy “credits” that are way more expensive (see calculator in the bottom)
Objectives
Goals
- Leverage existing content to attract a broader, international audience.
- Increase organic traffic by making content accessible in multiple languages.
- Expand the website’s reach into new markets without creating new content.
Solution
Approach
- Implemented a multilingual content strategy using WordPress Multilingual Plugin (WPML).
- Developed a custom Python application to automate the translation process.
- Utilized OpenAI API with a context-specific prompt to ensure high-quality, relevant translations.
Languages Added
- Spanish, Portuguese, Dutch, French, German, Italian, Korean, and Chinese.
Implementation Process
- Install WPML plugin on the WordPress site.
- Export content for translation using WPML (XLIFF files).
- Process XLIFF files through the custom Python application.
- Use OpenAI API to translate content with context-specific prompts.
- Import translated content back into WordPress using WPML.
Timeline
- Total project duration: 3 weeks.
Challenges
- The import and export process of XLIFF files is not ideal for new articles, requiring ongoing management.
Results
Quantitative Metrics
- Increase in Organic Traffic: Approximately 78% increase in daily organic traffic.
- Timeframe: Results achieved within 2 months of implementation.
Geographic Impact
- Spain became the second-highest traffic source, surpassing Canada and the UK.
- Significant traffic increases from non-English speaking countries.
Traffic Distribution by Country (Top 10 and others)

Client Testimonial
“The multilingual content strategy implemented by the team has transformed our website’s reach. We’ve seen a remarkable increase in traffic from diverse international markets, opening up new opportunities for growth. This project has truly helped us maximize the value of our existing content.”
Key Takeaways
- Leverage Existing Assets: With minimal effort, significant gains can be achieved by repurposing existing content for new markets.
- Automation is Key: Custom solutions can streamline complex processes like content translation, making large-scale projects manageable.
- Think Globally: Even niche content can have international appeal; don’t underestimate the potential of multilingual strategies.
- Quick Returns: Substantial results can be achieved in a short timeframe with the right approach.
- Continuous Improvement: While the initial implementation was successful, there’s room for optimizing ongoing processes, such as handling new content translations.
Phase 2: Enhanced Solution
Building on the success of the initial implementation, AITOMATIK developed a more comprehensive, AI-driven solution to further optimize the client’s multilingual content strategy and having in mind to help other businesses too.
Challenge
The Xliff files exporting and importing still required manual work for new posts, if that is done once per day, news that are time sensitive might not be available in other languages untill the next day.
Objectives
- Streamline the translation process for new and existing content that requires 0 human work
- Develop a flexible, scalable solution adaptable to various client needs
- Improve automation efficiency while maintaining content quality
Enhanced Solution: AI-Powered Translator Plugin
AITOMATIK developed a custom WordPress plugin that leverages our expertise in API integration, custom development, and AI-driven automation. This plugin offers several ways to initiate and manage translations, catering to different content strategies and workflow preferences.
Key Features and Usage Scenarios
- AI-Driven Individual Post Translation
- Translate posts on-demand using advanced AI language models
- Option to choose target languages and post status (publish or draft)
- Utilizes AITOMATIK’s custom AI prompts for context-aware translations
- Intelligent Bulk Translation
- Select multiple posts for translation from the WordPress admin
- AI-powered batch processing for efficient large-scale translations
- Customizable settings for target languages and post status
- Automated Historical Content Translation
- Utilizes AITOMATIK’s expertise in process automation and API integration
- Cron job implementation for automatic translation of older, untranslated posts
- Configurable frequency and batch size for optimal performance
- Real-time AI Translation of New Publications
- Instantly detects and translates newly published posts
- Customizable rules for automatic translation based on post types or categories
Results
- Efficiency Boost: Manual translation management time reduced to 0
- Speed Improvement: New content translation time decreased from up to 24 hours to 5 minutes
- Cost Savings: Translation costs are neglectable compared to human translators or even the offical WPML AI translation services. Here is a calculator to help you appreciate the scale of it (of course the size of this customer made it way cheaper for them to pay us for the service than to pay any of the other alternatives)
Translation Cost Calculator
Human Translation: $0
WPML AI: $0
Our Plugin (not including our services): $0
Our plugin is approximately:
0 orders of magnitude cheaper than human translation
0 orders of magnitude cheaper than WPML AI
Assumptions and Disclosures:
- Average of 1,000 words per post
- Human translation: $0.10 per word (average rate)
- WPML AI: Based on WPML’s credit system
- Our Plugin: Uses GPT-4o mini API for translations
- Actual costs may vary based on content complexity and specific requirements
- This calculator provides estimates for comparison purposes only