Success Story: Instagram Ideal Customer Identification for an Art Agent

Discover how Aitomatik helped an art agent identify potential art collectors on Instagram, leading to immediate sales and expanding their network with a scalable, AI-driven solution
looking for different people graphic

Client Background

Client Overview

  • Name: Undisclosed
  • Primary Service: Art galleries in Spain representing over 30 artists.

Initial Challenges

Challenges

  • The client experienced significant success selling artwork at international fairs and expos. However, attending these events was costly and time-sensitive, and there was always a factor of luck in running into the right people.
  • They identified that many art collectors they ended up working with have Instagram profiles and often follow those art fairs or similar galleries. The client sought a way to identify and reach out to these potential customers at scale.

Impact on Business

  • Without a systematic approach to identifying potential art collectors, the client risked missing valuable opportunities to engage with interested buyers.

Objectives

Goals

  • Identify Instagram profiles of potential art collectors from a large dataset.
  • Filter and categorize these profiles to prioritize outreach to those most likely interested in purchasing art.
  • Enable the client to reach out to these prospects manually, facilitating more personalized and effective engagement.

Solution

Approach

  • Data Extraction: We began by extracting followers from around 10 key source accounts related to art fairs and similar galleries, totaling approximately 465,000 followers.
  • Profile Scraping: We collected detailed information from these followers’ profiles, including their bio, follower count, last 12 posts, account category, and names.
  • Filtering Process:
    • Artist Exclusion: Initially filtered out profiles identified as artists, as they were not the target customer.
    • Interest Ranking: Created a ranking of accounts based on the number of source accounts they followed, indicating a high level of interest in the art space.
    • Keyword Filtering: Implemented a keyword filter to find profiles that explicitly mentioned being art collectors, art lovers, etc., in multiple languages.
    • AI Classification: Applied AI to analyze profile content, classifying profiles based on the likelihood of being art collectors, even if not directly stated so in the bio.

Client Options

  • We offered to automate the outreach process, but the client preferred to handle this manually to maintain a personal touch and tailor their communication. Their biggest problem for them was identifying the accounts.

Implementation

Timeline

  • Total Duration: 2 months, including data extraction, filtering, and analysis setup.

Project Phases

  1. Data Collection: Extracted follower data and scraped detailed profile information.
  2. Filtering and Ranking: Implemented filters and ranking systems to prioritize potential collectors.
  3. Classification and Analysis: Used AI for deeper classification and identification of high-potential profiles.

Client Collaboration

  • The client provided input on target criteria, for keyword filtering we made a tool for them so they could filter the database as they wanted. We made sure AI classifications met their specific needs.

Results

Quantitative Metrics

  • Profile Analysis: Analyzed 465,000 Instagram profiles, filtering down to a significant list of potential art collectors. Basically finding a few needles in a haystack.
  • Sales Impact: Sold three pieces of art within two months, recovering already the cost of the project.
  • Expanded Network: Established relationships with a broader network of art collectors, increasing future sales potential.

Additional Insights

  • Targeted Outreach: The identification process allowed the client to focus their outreach on the most promising leads, optimizing their engagement efforts.
  • Scalability: The solution is both scalable and repeatable, allowing for the inclusion of additional source accounts and continuous updating of the potential customer database. Now that the tool is developed, the client can easily replicate the process with other source accounts at a significantly lower cost.

Testimonial

Client Feedback

  • “This tool has been invaluable in helping us identify and connect with potential art collectors. The insights we gained allowed us to focus our efforts on the right people, resulting in immediate sales and new relationships.”

Key Takeaways

Summary of Success

  • Successfully identified and classified potential art collectors from a vast dataset, enabling targeted outreach.
  • Achieved immediate sales and expanded the client’s network of potential buyers.
  • Provided a scalable solution for ongoing identification and engagement with art collectors.

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