Success Story: Automating Instagram Comments to Build Rapport for an Architectural Visualization Studio

Discover how Aitomatik transformed an architectural visualization studio's Instagram engagement with AI-driven automation. By automating personalized comments on targeted posts, we helped the studio build rapport, increase visibility, and secure new business opportunities—all while saving time and resources.
Computer with instagram posts showing

Client Background

Client Overview

  • Name: Undisclosed
  • Primary Service: An architectural visualization studio specializing in creating high-quality visual representations of architectural projects.

Initial Challenges

Challenges

  • The client identified that engaging with potential customers on Instagram increased their chances of securing projects. However, the architects lacked the time to engage on social media, and a social media specialist lacked the necessary expertise to offer specific, valuable comments on architectural projects.

Impact on Business

  • Without a targeted engagement strategy, the studio struggled to build relationships with potential customers and convert them into clients.

Objectives

Goals

  • Automate the process of engaging with potential customers on Instagram by commenting on relevant posts.
  • Ensure comments are specific and meaningful, reflecting the expertise of an architect rather than generic praise.
  • Increase the studio’s visibility and rapport with potential clients to drive new business opportunities.

Solution

Approach

  • Target Identification: The client provided a list of over 300 potential customers’ Instagram accounts to target.
  • Post Monitoring: An automated system was developed to check these accounts daily for new posts. The system extracted the content and images from each post.
  • Comment Filtering and Generation:
    • Filtering: A set of criteria, supported by AI, determined which posts were suitable for commenting (e.g., focusing on project posts and excluding posts about hiring or special dates).
    • Comment Generation: Using AI, a prompt was developed to assess if commenting was appropriate and to generate specific, thoughtful comments based on the image and body of the post.
  • Comment Posting:
    • Automation: Browser automation was used to post comments, as Instagram does not provide an API for commenting on others’ posts.
    • Natural Behavior Simulation: Comments were distributed at three different times during the day, with varied intervals, to mimic natural behavior and avoid detection by Instagram’s algorithms.

Ensuring Quality

  • The system was designed to rotate through potential customers and limit comments on the same account within a certain period, preventing spam-like behavior. Regular reviews ensured the relevance and quality of the comments.

Implementation

Timeline

  • Total Duration: 1 month, including development, testing, and full deployment.

Project Phases

  1. Setup: Established the list of target accounts and developed the automation system.
  2. Development: Created the AI-based filtering and comment generation prompts.
  3. Testing: Ensured the system produced high-quality, relevant comments and adjusted as necessary.
  4. Deployment: Launched the automated comment posting, continuously monitoring and refining the process.

Client Collaboration

  • Close collaboration with the client ensured the comments accurately reflected their brand voice and expertise.

Results

Quantitative Metrics

  • Engagement: The system generated 20-40 comments per day (it depends on how much the source accounts post), resulting in a significant increase in visibility and engagement.
  • Business Development: Within two months of implementation, the studio secured three new collaborations within those source accounts, covering already the project’s costs.

Additional Insights

  • Ongoing Support: The automation process included ongoing monitoring and updates to adapt to any changes in Instagram’s platform or policies, ensuring continuous operation.
  • Scalability: The system can scale to engage with more accounts or adjust the commenting strategy based on business needs.

Testimonial

Client Feedback

“The automated commenting system has been a game-changer for us. It allowed us to consistently engage with potential clients in a meaningful way, delivering new business opportunities with significantly lower costs and higher expertise than hiring a social media manager.”

Key Takeaways

Summary of Success

  • Successfully automated the Instagram engagement process, providing specific, architecturally insightful comments on relevant posts.
  • Increased visibility and rapport with potential clients, leading to new business opportunities.
  • Achieved ROI within two months, with the system continuing to support ongoing engagement and business development efforts.

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