Client Background
Client Overview
- Name: Undisclosed
- Primary Service: An architectural visualization studio specializing in creating high-quality visual representations of architectural projects.
Initial Challenges
Challenges
- The client identified that engaging with potential customers on Instagram increased their chances of securing projects. However, the architects lacked the time to engage on social media, and a social media specialist lacked the necessary expertise to offer specific, valuable comments on architectural projects.
Impact on Business
- Without a targeted engagement strategy, the studio struggled to build relationships with potential customers and convert them into clients.
Objectives
Goals
- Automate the process of engaging with potential customers on Instagram by commenting on relevant posts.
- Ensure comments are specific and meaningful, reflecting the expertise of an architect rather than generic praise.
- Increase the studio’s visibility and rapport with potential clients to drive new business opportunities.
Solution
Approach
- Target Identification: The client provided a list of over 300 potential customers’ Instagram accounts to target.
- Post Monitoring: An automated system was developed to check these accounts daily for new posts. The system extracted the content and images from each post.
- Comment Filtering and Generation:
- Filtering: A set of criteria, supported by AI, determined which posts were suitable for commenting (e.g., focusing on project posts and excluding posts about hiring or special dates).
- Comment Generation: Using AI, a prompt was developed to assess if commenting was appropriate and to generate specific, thoughtful comments based on the image and body of the post.
- Comment Posting:
- Automation: Browser automation was used to post comments, as Instagram does not provide an API for commenting on others’ posts.
- Natural Behavior Simulation: Comments were distributed at three different times during the day, with varied intervals, to mimic natural behavior and avoid detection by Instagram’s algorithms.

Ensuring Quality
- The system was designed to rotate through potential customers and limit comments on the same account within a certain period, preventing spam-like behavior. Regular reviews ensured the relevance and quality of the comments.
Implementation
Timeline
- Total Duration: 1 month, including development, testing, and full deployment.
Project Phases
- Setup: Established the list of target accounts and developed the automation system.
- Development: Created the AI-based filtering and comment generation prompts.
- Testing: Ensured the system produced high-quality, relevant comments and adjusted as necessary.
- Deployment: Launched the automated comment posting, continuously monitoring and refining the process.
Client Collaboration
- Close collaboration with the client ensured the comments accurately reflected their brand voice and expertise.
Results
Quantitative Metrics
- Engagement: The system generated 20-40 comments per day (it depends on how much the source accounts post), resulting in a significant increase in visibility and engagement.
- Business Development: Within two months of implementation, the studio secured three new collaborations within those source accounts, covering already the project’s costs.
Additional Insights
- Ongoing Support: The automation process included ongoing monitoring and updates to adapt to any changes in Instagram’s platform or policies, ensuring continuous operation.
- Scalability: The system can scale to engage with more accounts or adjust the commenting strategy based on business needs.
Testimonial
Client Feedback
“The automated commenting system has been a game-changer for us. It allowed us to consistently engage with potential clients in a meaningful way, delivering new business opportunities with significantly lower costs and higher expertise than hiring a social media manager.”
Key Takeaways
Summary of Success
- Successfully automated the Instagram engagement process, providing specific, architecturally insightful comments on relevant posts.
- Increased visibility and rapport with potential clients, leading to new business opportunities.
- Achieved ROI within two months, with the system continuing to support ongoing engagement and business development efforts.